Streamline Your Pay-Per-Click (PPC) Campaign

Throughout any sales process advertising has taken place somewhere along the line to convert a prospect into a customer. With the nearly instantaneous sales process of the internet, you need to be at the top of the advertising game or your prospects will go elsewhere quicker than the blink of an eye or click of a back button.

Advertising on the internet has become big business; Google alone has managed to take a multi-billion dollar stake in the Pay per Click or PPC Industry. However, if you are reading this article you already know that. The premise here is how to create good ad-copy and avoid costly mistakes within your PPC campaign, a checklist so to speak from keywords to tracking.

Pay-per-Click Keywords

The objective for this article is to bring down the overall cost per acquisition or CPA, also known as cost per action. The first thing to do would be to develop a very broad base of keywords or search terms related to your products or services you are offering. You can make use of online tools to research your keywords such as Overture’s Keyword Selector tool or WordTracker. After you select your keywords, you’ll need to create the hardest part of the PPC campaign process, your ad-copy.

Pay-per-Click Ad-Copy

Google AdWords is currently the leader in the PPC game clickfunnels discount 55 off. Matter of fact, the originator, Overture, now Yahoo Search Marketing, has recently changed their ad displays to be more “Google-like” in appearance. Presently, the long descriptive ads synonymous with Yahoo Search Marketing have been truncated to better compete with Google Adwords.

With that stated, I’ll stick to the fundamentals of Google AdWords herein for my examples. First, you will want to create one ad-group for each keyword. Next, create around 3-9 ads per keyword. The key here is to test, test, and test until you are running an ad that had both a high Click Through Rate and secondly a high Conversion Rate. Again your objective is lowest possible CPA. When you test, don’t use your opinion on what you think your customers want. Use the ad with the best data representing CTR and highest conversion even if the ad is not something you feel is very good, always go by the numbers.

Ad-copy is a funnel process, from the attention getter to the call to action. There are 4 display lines in Google AdWords ads:

1. Title -The attention Grabber – 25 Characters Max

2. Description Line 1 – Talk about the product or service offered – 35 Characters Max

3. Description Line 2 – Call to action – 35 Characters Max

4. Display URL – 35 Characters Max

Tip: Ensure the ad-copy that you are creating is relevant to the keywords that you are creating the copy for.

Pay-per-Click Landing Pages

This is the page where prospects turn into leads, the page where the lead is persuaded about your product or service. The tips here are easy to explain, do not send all your prospects to the same landing page for each keyword or ad. Your landing page needs to be relevant to your ad. So, if your ad was targeting tires and your ad sends the prospect to the homepage talking about everything from seat covers to dash covers you will lose the prospect which will result in a low conversion rate. If your ad is about tires, send the prospect to your tires page. You have roughly three seconds to grab the attention of your visitors so ensure the landing page is the correct one or they will go back and click on a competing ad to find what they are looking for.

You will also want to ensure your landing page loads correctly in all browsers. Although your landing page may appear within Internet Explorer, it may not load correctly within Mozilla Firefox. The page will need to load as quickly as possible, stay away from using a lot of large graphics and flash elements.

Less is more in regards to content on a landing page. Have your call to action at the bottom of the page and ensure your landing page is giving what the prospect is looking for in a clear and easy to read format. Make use of your 800 phone number if you have one for your business. You may not have a toll-free number. If you don’t have one that is fine, use your regular phone number.

Paid Search Tracking

Tracking can be done simply by using the free tools provided by Google. Conversion Tracker within Google AdWords can be used to track Conversion Rates for each keyword. Google Analytics is free and is good for monitoring which keywords and which ads are converting best. Other tools that charge a fee are Did-it, KeywordMax and Atlas One-Point.

Be realistic about conversion rates and click through rates. Do not expect unrealistic returns. Realistic click through rates are 1% – 2% and realistic conversion rates are 1-2%, but anything below 3% for conversion rates is considered low when your PPC campaign is managed correctly. I’ve personally achieved conversion rates as high as 44% with click through rates at 1.8%. I have also had Click Through rates of 21% with conversion rates at 6%. Stick with what works according to your statistics, not according to your opinion.

Internet Marketing – Importance of a Sales Funnel

Sales

Perhaps one of the most significant affairs you can do to maximally decorate your listing is to develop a sales funnel.

So what is a gross sales funnel? Visualize a regular funnel, like the one which you may use in your home to help you pour some thing. At the 1 stop, the funnel will be really broad, and also in the opposite stop the funnel is really thin. Now picture your email address, or subscriber base is your big ending of the funnel – everybody else on your own set enters the funnel in the large end. For instance, they entered whenever you’offered’ them a’free’ ebook – that they bought it from you by giving you their title and email . At the small end of the funnel is that the couple folks who move all of the way throughout which your sales funnel and buy your expensive product – as an example, a 5000 training course. In between the major end of the funnel and the narrow end of the funnel are people who’re sequentially purchasing more costlier (and more higher level ( more precious ) services and products in line of services and products clickfunnels $19.

Theoretically, your opt in list acquisition expense (the cost of getting brand new readers, such as advertising expenses, that the fee of your period in submitting and writing posts, etc.. ) needs to really be recouped soon inside the campaign by the readers who buy your submission level product or service (the next product after the totally free thing ). This, in addition, can usually be done from the divert sales page the brand new contributor sees following opting in to a record ).

Thus that the sales funnel is at which you make your dollars. You make money each time somebody else in your own list buys some thing from you personally and above your submission degree – major end of this web site – product or service. The more effortlessly you create your own sales funnel and add products to a earnings funnel, the more the more moneythe greater benefit you make.

Somehow, you may pretty much think of this idea the goal of one’s free item as well as your entry grade solution are simply to get subscribers and buyers into your own sales funnel, so that they could purchase one other items in your gross sales funnel.

In the event that you can consider this way, that the only aim of building your subscriber list will be for the role of filling up your earnings funnel and selling those items in your gross sales funnel.

I guess that lots of individuals believe that the purpose of their email listing is that they can market their very first solution, but product should really just violate even. The function of the free thing and also the entry level item is simply to get subscribers to your own product sales funnel so that you can sell these items out of your earnings funnel.

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